Archive for the ‘Matt's Notes’ Category
You are currently browsing the archives for the Matt's Notes category.
25
Aug
2009
Coffee Testimonials and Referrals | A win-win!
Hello Blogosphere and CICR fans,
I would like to tell you about one of the great honors that we receive by working here at Camano Island Coffee. These are really just little incentives that remind us people appreciate what we are a part of.
From time to time we receive testimonials from customers that go above and beyond anything we could ask for. Testimonials, comments, and YOUR input are part of the life blood of this company that keep us growing. Many times it is a customer’s testimonial which creates a raised awareness of what we stand for, and brings others to CICR and the Coffee Lover’s Club. I imagine that many of you reading this found out about CICR as a result of a friend or family member telling you about us (and our socially responsible, mission based business that they purchase their coffee from).
Recently, we received the following testimonial from a valued customer, which we initially met through a business relationship. They forwarded our August Newsletter along with this note to a big group of their friends and family: (Thanks!)
We became acquainted with Camano Island Coffee Roasters several years ago as a business associate. Last year we joined their club and have enjoyed the most exquisite coffees that we have ever tasted. We especially enjoy their PAPUA NEW GUINEA MEDIUM ROAST after having gone on their coffee tour. Their coffees are all “organic”. We have set five weeks between shipments, and one can set a schedule for shipments, and then call and change shipment dates, or just call or email when you want a shipment. They send three one pound bags, prepaid at $29.99 (or so) and you will find 40% less acid. “Regular” will even let you sleep at night.
This Company ships, does business around the world, being involved in other products other than coffee. Give Cristy a call at 360.387.7493, or email them at “customerservice@camanoislandcoffee.com“. Give them a try. You will become addicted to their coffees. I know we did. NOTE: We are just their friends, not their sales agent.
We consider it a great privilege to have a customer base that believes in our coffee so strongly that they would share messages like this with others. (sorry only one of you made it to the blog!) We appreciate each of you and your dedication to the third-world coffee growers and their families, as well as your dedication to our company.
Remember, telling your friends about us has wonderful potential for you as well. Each friend you tell that signs up for our club, earns you a free club shipment. You could drink free coffee for life if you keep the referrals coming!
Our business exists because of customers like you.Thank you for your support!
Matt – CICR
28
Jun
2009
Loving and Brewing the Perfect Cup of Coffee
Coffee Lovers around the globe…
If you are reading this, I can only assume you are drinking CICR coffee… and rightfully so; you and I both know this coffee really is the best! How do you enjoy it?
Daily, I sit amidst the rich coffee aromas here at the Roaster Building on Camano Island. I love that smell, that coffee smell. To me, however, there is nothing quite like the smell of that first pot brewing early in the morning…
I prefer our Ethiopian roast (with its smooth berry tones and deep rich flavor) brewed in my treasured french press. In my mind, the french press is a tool/toy that all coffee lovers should own and enjoy! I just love the process of making that first cup each morning: putting the water on to boil, grinding the beans, setting up the press, and putting just the right amount of whole milk in my mug. When the water is ready, I pour it over the freshly ground beans and take in the smell while walking it over to the coffee table to allow it the time to brew before the sacred plunge can take place. The process is complete – it’s just me and the steaming hot french press… with about 45 minutes before I need to be at work.
I am curious what you, our blog followers, prefer. Do you drink Espresso? Drip? French Press? Flavored? If you’d care to share with us here on the blog, feel free… it will be fun to hear how our coffee is being served and enjoyed.
We look forward to reading your own coffee experiences!
Matt – CICR
12
May
2009
Changing Appearances to Reflect the Inner Purpose
We’ve been working really hard on making our image match our purpose. There are so many great reasons to buy our coffee and we find that sometimes we lose our purpose AND our customers’ attention when trying to relay that message to them. Sure, we have organic, fairly traded, shade grown, top 1% of the coffee available on the market (and if you’re already buying from us, you probably started skimming because you’ve heard that message so much!) Really though, what is our main purpose? Sure, we’re a business trying to make money, but there is so much more to it than that.
With these thoughts in mind, we set out to rework the look of our site and will continue to update the message as the weeks progress. We wanted to first share this with our blog readers, our facebook fans, and our twitter followers. CamanoIslandCoffee.com has been redesigned to convey our heart and our focus. What good is great coffee that doesn’t also bring hope and restoration to the growers?
Check it out! http://www.camanoislandcoffee.com
Thanks for reading and keep on changing the world with us!
Dan and Matt – CICR
3
Apr
2009
Coffee 101 – Shade Grown Coffee
So, if you’ve been here before.. again, welcome to CICR’s Blog! I, for one, am very excited about it! Allow me to introduce myself. I am Matt, the person behind the design and layout of our blog. I hope you like it! I am relatively new to my job as CICR’s “blog master” and as I’ve been learning more about coffee and my job, I felt like I should pass on some of my new knowledge to others who, like me, may not be “coffee guru’s” – yet they are in the process becoming more of a coffee snob.
Okay, so Coffee 101: Session 1 – Here is one term you will hear all throughout the ‘coffee world’
- SHADE GROWN -
Now you may have caught the drift that this is good thing, BUT what does it really mean and why do we at Camano Island Coffee Roasters sell only shade grown Coffee?
By growing coffee under the natural shade of the rain forest, our coffees are protected from the sun. Why is this important? Well, coffee that is not shade grown and exposed to the sun grows faster, tends to taste more bitter, and has a higher acidity. Our shade grown coffee grows slower and has a fuller body and more defined, well rounded flavor. Also, since we only buy fairly traded coffees, our farmers overseas make a premium for their coffee which more than compensate for the longer growth time required.
Until next time,
Matt – CICR
