Archive for the ‘Ethical Business’ Category
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”Give a man a fish and feed him for a day, but teach a man to fish and feed him for a lifetime.” If you’re a CICR coffee drinker, there is no doubt you’ve heard us carry that mantra in many other posts and pamphlets. The problem is, many still don’t truly understand what that means. We feel this post really explains it using the current situation in Haiti.
This post comes to us from Laurie Werner, the Director of Program for Agros International. You can find this post on Agros.org but we want to highlight it for our prosumers.
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FROM THE AGROS BLOG:
The tragedy of the earthquake in Haiti is beyond what many of us can even fully grasp. We see shots of the wreckage, people still being miraculously pulled out of the rubble, and the large scale effort to just get food and water to people, not to mention much needed medical care. The absolute suffering and horror that they have lived through over the past weeks has moved the world.
For those who survived–they now face the dual task of grieving all that has been lost while also rebuilding lives, homes, and livelihoods. We cannot underestimate how hard this will be.
The overwhelming generosity that has been pouring from all over the world to help with the relief efforts has been amazing to see, and uplifting in light of the disaster and incredible need in Haiti at this time. It is critical and necessary.
But in time the abundance of emergency and relief care will wane, and eventually exit the country. When it’s time to rebuild, will Haiti have the tools and support to provide sustainable, long-term solutions for its people? What will Haiti look like in a year, or three, or five to ten years from now?
In the trainings we provide all those who visit an Agros village, we outline the difference between “relief” work and “development” work. “Relief” work can be defined as the various interventions needed to meet immediate, critical needs (such as food, water, shelter, and medical care) in the aftermath of a disaster. This is what we are seeing in Haiti right now.
“Development” work is a longer-term effort to provide opportunities to people to shape and rebuild their communities. This includes stabilizing family/community economies; creating access to education and healthcare; building lasting food security for families; enabling people to build necessary infrastructure; and in the case of Agros, helping families own the necessary assets–such as farmable land–required to make the development effort truly sustainable.
This is what Agros does through our holistic community development model. We empower rural families living in abject, extreme poverty to reach a level where they become land and business owners, generating sustainable income and becoming an active part of the regional community and economy. Taking a long–term approach, we offer the training, credit, and partnership necessary for rural families to eventually build and own a sustainable community. Families acquire the assets and knowledge to ensure that their future generations will live beyond the subsistence level.
Of course even this can be no guarantee that tragedy won’t strike and that the impact won’t be devastating. Civil conflict, natural disaster, and disease will continue to harm and affect those who are the most vulnerable.
However, having more stabilized and strengthened communities and economies can help families weather disasters better, and can shorten the recovery time.
Haiti was already the poorest nation in the Western Hemisphere, and the majority of families already lived in devastating poverty. The scale of the destruction is due in many ways to the already failing infrastructure and overwhelming poverty present in the nation when the earthquake struck.
As Haiti begins to rebuild, the development process must be driven by values and processes that ensure true sustainability. As we’ve learned in Agros villages, the work of empowering impoverished and tragedy-stricken communities must start with the notion that the people themselves have the dignity and capacity to do it themselves. What they need is tangible investment, opportunity, and support.
There are many hurdles to overcome, just as the communities we work with have overcome the suffering and damage of civil wars, hurricanes, and earthquakes. But it can be done–Haiti can be rebuilt. And we hope and pray that the development efforts to rebuild and strengthen Haiti are truly successful, for the people of this small nation and for our world.
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We hope you enjoyed this read. Check out Agros.org for more blog posts and information.
We’re happy to report another record year for CICR in 2009. In spite of a rocky economy, our customers have realized that there is more to purchasing coffee than just enjoying a delicious hot cup of coffee. Our success is a direct reflection on our customers’ desire not only to enjoy the finest coffee available but also to create positive changes worldwide. Our shade grown, organic, fairly traded coffee may be enough to keep us afloat in rough times, but if our outreach weren’t intact, it wouldn’t be a contributing factor to the successes of the third-world farmers that grow the coffee.
We talk a lot about our “mission” as a business as well as the quality of our coffee. Many of you may be becoming used to our constant championing of our customers and the change they create. That is good as far as we are concerned! It means you’re relating the purchase of our coffee to the change it creates and ultimately, understanding the entire purpose of our company.
Just remember, it’s far more valuable to support third-world farmers through your purchase of the product they grow and your support of Agros than it is to support a charity that just throws money and support at people who need more than just a “gimme”. Of course if you can do all that and support a great coffee roasting company at the same time, you get the rare pleasure of enjoying the perfect mix!
CICR
This note is a little late and we apologize for that! On Friday, February 27th, Camano Island Coffee Roasters was able to host a class of 19 people from Edmonds Community College. Jeff gave them a tour and was able to talk with them about sustainable business. Another hot topic they discussed was a very important topic to us at CICR: Ethical Business. The class received the discussion warmly and were open and inquisitive. Thank you to Edmonds Community College for the opportunity to spend time sharing our business and our vision with you!

After 8 years as President of Camano Island Coffee Roasters I am convinced that the goal of every business is to listen to their “community”, give their “customers” what they ask for, and enrich the “communities” they are a part of.
At CICR, each one our customers or “prosumers” as we call them, supports what we are doing by purchasing our coffee. Our community is the thousands of people we roast for, the many churches, schools, and businesses who buy from us, as well as the countries around the globe we send product to. Without you, we could not help support the 39 villages who are now on the path to sustainability. We know these great people are the most important link in the coffee chain.
We are asked by many, why it matters where they purchase their coffee from. They may add that they already give money to charity and they don’t need to worry about issues like charity when buying their coffee. Our current US economic climate proves my point. We must end the climate of welfare, both for the people and for business. True success comes when people are given the tools necessary to own their own destiny and the education necessary to be self reliant (and not have money thrown at them). Why wouldn’t everyone be responsible with their coffee purchases knowing that a fair price is being paid to the farmers who actually do the work?
All we need to do is help these hardworking people secure the money for their land, help them in organizing their village, and pay them a fair price for growing organic, shade-grown coffee. With the right amount of work and a little time, we will end this worldwide cycle of welfare and begin working in true partnerships with our “prosumers” around the globe and our farmers. Then we can enjoy a safe cup of coffee and know that everyone benefited from our purchase.
Ethics DO matter in business; ethics also matter here at Camano Island Coffee Roasters. That’s why we say that at CICR, we only sell “Coffee that helps you sleep at night”.
Please check out http://www.agros.org for more info on the sustainable change we are a part of.
Jeff – CICR